Friday, July 23, 2010

The Business of Fashion: Natalie Massenet, founder and CEO of Net-a-Porter takes us on a tour of the Net-a-Porter offices

Natalie looks divine in her Oscar de La Renta dress and Valentino shoes, as she takes us on a tour of the Net-a-Porter offices. What started out as a team of five has now expanded into hundreds of employees in many departments creating what she calls "the magical experience" . Natalie has always been ahead of the game, with a sharp mind of always embracing change and now with the new Net-a-Porter application for the IPad, she has taken that 'magical experience' to a whole new level.

The offices are the embodiment of modernism and glamour. I love the interaction NAP has with its clients. The widescreen map of the world with a Net-a-Porter bag thats pops in a different location depending on where the purchase is made is really one of my favourite things about the office. It makes you feel like you are in a futuristic fashion movie.

The future has always been Natalie's drive, visualizing it and making it happen. " The best way to predict the future is to create it" AB Lincoln quote that Natalie has on her desk and clearly has lived by to this day.

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